Our Story 
Hot Futures creates premium, iconic and authentic eyewear and apparel for people who don’t want the ordinary.
Our Story
Hot Futures creates premium, iconic and authentic eyewear and apparel for people who don’t want the ordinary.
Hot Futures was created as a passion project to create a positive, inclusive and community based brand from its store in Brick Lane, Shoreditch. Tanya and Jake, the founders, first met as vintage fashion business owners and discovered a shared love for eyewear, fashion and connecting with the people who beat the streets of East London on a daily basis. With the help of its talented, local team of stylists, designers and fashion lovers, Hot Futures has organically grown into a an eyewear and apparel brand which seeks to promote expression, individuality and creativity in everything it does.
The Collection
As a brand, we are inspired by our followers who think a little differently, stay original and use fashion as their platform for personal expression; this collection is for people like you. Don't settle for the ordinary, the future is yours.
You deserve beautifully made, designer quality sunglasses, at price that doesn't hurt. We control the full journey from the ideation of each pair of Hot Futures eyewear right through to the final product ensuring the hottest quality, design and price.
Quality
Each piece in the collection is handmade from the highest designer quality acetate, 100% UVA and UVB protected CR39 optical grade lenses and robust metal hardware.
It takes 60 days for each pair of Hot Futures eyewear to be handmade in a carefully selected factory in Shenzhen, close to Hong Kong, one of the best places in the world for manufacturing eyewear.
As an emerging brand we understand the importance of sustainability and maintaining social awareness at all times and constantly strive to ensure that we keep these issues at the forefront of our minds when it comes to the materials we use, the packaging of our products and more widely the businesses and people we work with.
