Hot Futures was born as a passion project in East London to create a positive, inclusive and community based brand. Tanya and Jake, the founders, first met as vintage fashion business owners and discovered a shared love for eyewear, fashion and connecting with the people who beat the streets of East London on a daily basis. With the help of its talented, local team of stylists, designers and fashion lovers, Hot Futures has organically grown into a an eyewear and apparel brand which seeks to promote expression, individuality and creativity in everything it does.

As an emerging brand we understand the importance of sustainability and maintaining social awareness at all times and constantly strive to ensure that we keep these issues at the forefront of our minds when it comes to the materials we use, the packaging of our products and more widely the businesses and people we work with.