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About us

Hot Futures is an independent eyewear brand born in East London on a mission to create modern, authentic and iconic eyewear for people who don’t settle for the ordinary. 


Hot Futures creative ethos centres around iconical design which represents youth cultures past and present. We draw inspiration from the cultural movements which push boundaries, define personal identity and revere creative expression. Our Mission is to create designs which will accompany our community into the future as they continue to uphold the fundamentals of freedom, exploration and creativity.

Eyewear built for the future drives our focus on extending lifecycle, creating products with outstanding build quality and producing with sustainable materials; central pillars to how Hot Futures approaches design and production. 

Hot Futures eyewear is handmade with high grade cellulose acetate (a combination of Eco, Recycled and FSC certified), 100% UVA/B protective optical quality lenses and robust alloy hinges and hardware. 


Hot Futures continues to be represented by its network of tastemakers and creatives from London, and beyond. We continuously seek to elevate and platform our community’s creative identity and their intrinsic need to discover, express and explore the world in an emotional and creative way.  Recent features in Wonderland, Rollacoaster, Vogue, Elle, Pause and F Word magazine have further elevated Hot Futures to audiences around the world in 2024.

You can join our network by signing up to our mailing list and following us on Instagram, we would be honoured to welcome you.


Hot Futures remains committed to existing in the physical reality of the dynamic city scapes of London. In an increasingly digital world, we recognise the importance of tangible, human interaction. We would love for you to visit us, connect with our team and explore our products in the physical context of our store. If you’re unable to visit us in person, we strive to bridge the gap with our global community through authentic digital communication, transparency and community interaction. 

Visit our store:

Hot Futures, 178C Brick Lane, London, E1 6SA.

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